Membership Has Its Rewards.

Drive Off With Complimentary Maintenance.

With FordPass Rewards™, earn 42,000 Points as a Welcome Reward[1] to use toward complimentary maintenance when you buy or lease a new Ford at Kayser Ford Lincoln in Madison, WI.

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Here's How FordPass Rewards Works.

FordPass Ways to Earn

More Ways to Earn.

In addition to complimentary maintenance at Kayser Ford Lincoln, you can earn Points for many of the things you already do with us, including vehicle service and maintenance.

FordPass Points

Turn Your Points into Discounts.

You can redeem your Points at Kayser Ford Lincoln for discounts on service, parts and accessories. Track your Points in the FordPass™ app and get recommendations on the best way to redeem.

FordPass Benefits

Exclusive Benefits.

Easily earn and redeem valuable Points when you become a FordPass Rewards™ member. Plus, you'll get the additional benefits that come with registering and connecting your vehicle with the FordPass™ app.

We’ve Added More Value to Buying a Ford.

FordPass Rewards™™ is the next step in Ford’s century‑long commitment to providing value to Ford owners. With this and other great benefits, Kayser Ford Lincoln helps ensures that Madison, Fitchburg and Middleton Ford owners getting the most out of your vehicle. Get started today!

Joining FordPass Rewards

Start getting rewards in just a few easy steps at our Wisconsin Ford dealership:

  • Buy or lease a new Ford at Kayser Ford Lincoln
  • Download the FordPass app to your phone[2]
  • Accept terms and conditions (by accepting terms and conditions you are now a member)
  • Activate your Ford SUV, truck or sedan
  • Receive a Welcome Reward[3] of 42,000 Points
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[1]Welcome Reward based on gas-powered vehicle with modem activation if applicable to vehicle model; applicable diesel models with modern activation receive 75,000 Points with modem activation. Must be enrolled in FordPass Rewards™ to receive Points. See participating dealer for details. Ford reserves the right to change FordPass Rewards™ at any time without notice and without further obligations to members. Modem must remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewards™ enrollment.[2]FordPass™, compatible with select smartphone platforms, is available via a download. Message and data rates may apply. [3]Welcome Reward based on gas-powered vehicle with modem activation if applicable to vehicle model; applicable diesel models with modern activation receive 75,000 Points with modem activation. Must be enrolled in FordPass Rewards™ to receive Points. See participating dealer for details. Ford reserves the right to change FordPass Rewards™ at any time without notice and without further obligations to members. Modem must remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewards™ enrollment.