Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, and $399 service fee. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. MSRP may not represent the actual price at which vehicles are sold in this trade area.
Membership Has Its Rewards.
Drive Off With Complimentary Maintenance.
With FordPass Rewardsâ„¢, earn 42,000 Points as a Welcome Reward[1]to use toward complimentary maintenance when you buy or lease a new Ford at Kayser Ford Lincoln in Madison, WI.
Join or Sign In Shop InventoryHere's How FordPass Rewards™ Works.

More Ways to Earn.
In addition to complimentary maintenance at Kayser Ford Lincoln, you can earn Points for many of the things you already do with us, including vehicle service and maintenance.

Turn Your Points into Discounts.
You can redeem your Points at Kayser Ford Lincoln for discounts on service, parts and accessories. Track your Points in the FordPass™ app and get recommendations on the best way to redeem.

Exclusive Benefits.
Easily earn and redeem valuable Points when you become a FordPass Rewards™ member. Plus, you'll get the additional benefits that come with registering and connecting your vehicle with the FordPass™ app.
We’ve Added More Value to Buying a Ford.
FordPass Rewards™™ is the next step in Ford’s century‑long commitment to providing value to Ford owners. With this and other great benefits, Kayser Ford Lincoln helps ensures that Madison, Fitchburg and Middleton Ford owners getting the most out of your vehicle. Get started today!
Joining FordPass Rewardsâ„¢
Start getting rewards in just a few easy steps at our Wisconsin Ford dealership:
- Buy or lease a new Ford at Kayser Ford Lincoln
- Download the FordPass™ app to your phone[2]
- Accept terms and conditions (by accepting terms and conditions you are now a member)
- Activate your Ford SUV, truck or sedan
- Receive a Welcome Reward[3] of 42,000 Points
[1]Welcome Reward based on gas-powered vehicle with modem activation if applicable to vehicle model; applicable diesel models with modern activation receive 75,000 Points with modem activation. Must be enrolled in FordPass Rewardsâ„¢ to receive Points. See participating dealer for details. Ford reserves the right to change FordPass Rewardsâ„¢ at any time without notice and without further obligations to members. Modem must remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewardsâ„¢ enrollment.[2]FordPassâ„¢, compatible with select smartphone platforms, is available via a download. Message and data rates may apply. [3]Welcome Reward based on gas-powered vehicle with modem activation if applicable to vehicle model; applicable diesel models with modern activation receive 75,000 Points with modem activation. Must be enrolled in FordPass Rewardsâ„¢ to receive Points. See participating dealer for details. Ford reserves the right to change FordPass Rewardsâ„¢ at any time without notice and without further obligations to members. Modem must remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewardsâ„¢ enrollment.