Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employee's we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Chevrolet, Buick, Isuzu Trucks, Ford and Lincoln brands in five locations, Sauk Prairie, Pulaski, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more akin to a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously and very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low, volume pricing model Kayser has been known for.

We look forward to seeing you again soon.

Sincerely,

Sean Baxter
President
Kayser Automotive Group

What our recent customers say

Loading...

Published reviews may not represent all experiences of a given dealer based on the dealer’s configuration. For more information, please contact the dealer. Reviews that contain content that is untrue, illegal, obscene, threatening or a violation of any third party’s right, or contains software viruses, solicitations, political campaigns, or any form of “spam” may be removed.

Contact Info

Kayser Ford Madison

2303 West Beltline Highway
Directions Madison, WI 53713

  • Sales: (608) 271-6000
  • Used Sales: 608-276-0265
  • Service: (608) 276-0284
  • Parts: (608) 276-0312

Showroom Hours

  • Monday 9am-6pm
  • Tuesday 9am-6pm
  • Wednesday 9am-6pm
  • Thursday 9am-6pm
  • Friday 9am-6pm
  • Saturday 9am-5pm
  • Sunday Closed

Directions

Get Directions