First Responders

Get Your



Your Life Saving Skills Deserve To Be Rewarded

Kayser Ford Lincoln is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer Wisconsin's First Responders a $500 Bonus Cash Offer when they purchase or lease a new Ford vehicle.

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medical professional, firefighter, police officer standing side by side



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Program Details

911 Dispatchers


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic

First Responders in Madison, WI

For those serving our country on the frontlines, we want to show our appreciation here at Kayser Ford Lincoln for your honorable service to our community. That's why we're proud to offer the First Responders in Madison, Fitchburg, Middleton, Sun Prairie and beyond, a $500 discount when they purchase or lease a new Ford SUV, truck, or sedan. If you are unsure if you qualify, give us a call or stop by our Ford dealership in Madison, and we will be happy to speak with you and help you discover all of your options. We're ready to help you find your new Ford and look forward to working with you!

First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles. Not available on Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby® GT500®, Mustang Mach 1, Ford GT, F-150 Raptor, Bronco, Bronco Sport, Mustang Mach-E and Lincoln Continental Coach Doors. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer’s stock by January 3, 2022. Contact Kayser Ford Lincoln for complete details and eligibility.