First Responders


Get Your

$500

BONUS CASH*


Your Life Saving Skills Deserve To Be Rewarded

Kayser Ford Lincoln is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer Wisconsin's First Responders a $500 Bonus Cash Offer when they purchase or lease a new Ford vehicle.

Register For Savings Shop Inventory
medical professional, firefighter, police officer standing side by side

HOW IT WORKS


1

Confirm Your Eligibility & Get Your Certificate

2

Start Shopping for Your New Ford.

You can purchase your new Ford 100% online with our Express Store.

3

Visit Kayser Ford Lincoln

Our team of Ford experts in Madison, WI is ready to help you find your new Ford.

4

Drive away happy!

Program Details

WHICH FIRST RESPONDERS ARE ELIGIBLE?

911 Dispatchers

Police


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

Fire Department


  • Career Firefighter
  • Volunteer Firefighter

EMT


  • EMT
  • Paramedic

First Responders in Madison, WI

For those serving our country on the frontlines, we want to show our appreciation here at Kayser Ford Lincoln for your honorable service to our community. That's why we're proud to offer the First Responders in Madison, Fitchburg, Middleton, Sun Prairie and beyond, a $500 discount when they purchase or lease a new Ford SUV, truck, or sedan. If you are unsure if you qualify, give us a call or stop by our Ford dealership in Madison, and we will be happy to speak with you and help you discover all of your options. We're ready to help you find your new Ford and look forward to working with you!

Ford First Responder Exclusive Cash Reward is exclusively for active members of an eligible First Responder Association and their household members. Available on the purchase or lease of any new and eligible 2022/2023/2024 Ford or Lincoln vehicle. Not available on Aviator®, Navigator®, Mustang® Dark Horse™, Mustang Shelby® GT500®, Mustang Mach 1®, F-150® Lightning®, F-150 Raptor®, Ranger® Raptor, Ford GT™, Bronco® and Bronco Raptor. May not be used with other Ford/Lincoln private offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from a Ford Dealer’s or Lincoln Retailer’s stock by 1/2/24. See a Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com for complete details and eligibility (PGM# 38654)